But that’s simplistic, and it’s an excuse to stay in your current state and do nothing differently. Instead of thinking of the reason they succeeded, ask what you can do TODAY to get closer to your goal. The fact that a famous entrepreneur went to Harvard has NOTHING to do with you finding your first customer or testing your first idea.
A sounding board, a trusted resource. Someone who can listen – and challenge you to new levels. Mentors offer untold value to new entrepreneurs; in this article Reg Pirie explains why you need them, and how to find them.
There are many successful businesses that forget that providing great customer service is important. If you provide better service for your customers, they’ll be more inclined to come to you the next time they need something instead of going to your competition.
Try to find the reason that your income has slowed and act accordingly. Look at your audience and situations. For example, ice cream won’t sell as well in the winter as it will in the summer. To circumvent this, you could serve something else that would do better in the winter, such as hot chocolate.
Crowdfunding platforms such as Kickstarter have changed the way entrepreneurs are raising money to fund their new businesses. Whether you want to sell a new software tool or set up an organic noodle bar, you can get people to invest in your business.
Develop a passion for learning. As your business changes and grows, you need to change and grow along with it — particularly as you transition to manager. The one common denominator you find in all successful business owners is a passion for learning.
If your services are seasonal you will want to consider what the best time of year would be to advertise. Also, television advertisements will need to be timed so that the right demographics will be watching when they air.
What do some entrepreneurs do differently that enables them to achieve almost mythical business success? This month we look at the characteristics that separate successful entrepreneurs from their peers.
In order to maintain this success and achieve positive growth for your small business, you need to approach some aspects of your job from the mindset of a Fortune 500 CEO. If you think small, you will most likely remain small. But if you think big, your company will realize big results.
Celebrate milestones Everyone deserves a win. So when you get one, acknowledge it! Don’t become so busy and focused on results that you forget to stop celebrate when you have achieved those results or reached a milestone along the way. Even a small success deserves recognition. This positive thinking will generate more enthusiasm from you and your employees, inspiring more enthusiasm on the next project and leading to even more successes.
Is your business idea really unique? What value will it generate? Is it something your target audience really wants? Or is it something you think they’d want? Getting answers to these questions is important to determine whether or not your idea works.
Think strategically You started your business with a plan. You need to grow your business with a plan, too. The most effective leaders are those who analyze, plan and look ahead when solving problems and making decisions. Harvard Business Review said a strategic approach to leadership is 10 times more important to being an effective leader than other common traits like communication and skill level. Approaching your daily tasks and long-term goals with strategy and planning will increase your opportunities to achieve success.
Also, when delegating responsibilities, make sure you are assigning oversight of a specific function to a qualified individual. For example, you would not want an accountant representing you in a legal matter or a lawyer balancing your financial books. Thinking of your business functions in this way should also help you identify your needs when you are in the process of hiring employees.
“If you’re going to make serious money, a corporation gives you real tax advantages,” said Consulting Canada CEO Barry Sharp. “If you’re providing a product or service that has a significant liability risk, I’d be incorporated.”
Even if you’ve hired excellent people, you have to know how to manage them. Effective management is one of the most important skills for a small business owner. It’s a skill to be honed throughout a lifetime, but if you’re new at this, there are tons of resources out there to help you—from online classes (check places like Coursera for free online courses) to books (there are countless titles to choose from) and articles like this one from the Harvard Business Review. To get you started, we also have an article outlining 5 Management Skills to Help You Become an Effective Leader and a guide on How to Motivate Your Employees.
Keep costs low As a startup or small business, you know the importance of spending less to earn more. Big businesses operate on this same philosophy. While big businesses are often able to leverage buying power to reduce expenses, there are many no- or low-cost resources small businesses can take advantage of.
Have great customer service skills. Be good at interacting with people. Practice reading between the lines of what people say. Learn how to meet needs they didn’t know they had. Figure out how to make people happy. Be charming. Most importantly, be humble. The customer may not always be right but you need to be able to let them think they are.
Know your business. Stay on top of what’s new or trendy in your business so your small business can stay competitive within the industry. Subscribe to periodicals or online newsletters to stay informed about current events in your small business’ industry. Staying at the cutting edge of your industry will help you draw customers away from competing businesses.
The old saying, “Rome was not built in a day,” applies here. Just because you open a business doesn’t mean you’re going to immediately start making money. It takes time to let people know who you are, so stay focused on achieving your short-term goals.
Purchase equipment. Purchase all of the things you need to start work. This can mean mechanical equipment, computers, telephone, or craft supplies. It all depends on what you are doing. Try to purchase from business supply companies as they will have significant discounts. If you are short of capital, lease or rent is an attractive option too, so as not to block your funds.
Come up with an idea. You will need an idea for a business before you do anything else. You can conduct a market research to have a clear image. This should be something you are passionate about, since your new business will consume a great deal of your time and money.
Manage your inventory efficiently. Inventory management can make or break a small retail business, so manage it carefully to ensure that you’re maximizing every dollar spent. Invest in small inventory quantities at first and continuously monitor inventory numbers so you know what’s selling and what isn’t. Rotate inventory frequently to remove slow sellers and replace them with new items.
Founded in 2003, Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them. It is one of the most popular independent small business publications on the web.
We do this all the time. We see a famous CEO and point out how “he took 5 companies public and got a Harvard MBA.” We see a successful children’s book author and point out how “she already knew 4 publishers, so her book got published immediately.”
Utilize your employees. Don’t be afraid to delegate tasks to employees. What you as a small business owner can’t forget is that delegating helps save you time, provides an opportunity for you to focus on your many other tasks and helps to ensure you keep your priorities in order. You can always start with delegating small tasks and increase the level of responsibility over time so that you can build confidence and trust together.
There are many ways for a small business to be successful, from financial return, to work-life balance, to making the world a better place. To run a successful small business, first develop a clear idea of what success looks like to you. As you work out the mechanics of running your company, keep this vision in mind and make choices that will advance you along this path.
Make use of marketing and PR. You will want to reach out to potential customers in ways that make them want to use your business. This is especially important when you are first starting, before you have an established, regular customer base.
Set up an online system. If you plan to have products for sale online you will need to make sure to set up an accord online payment system. Services like PayPal make this incredibly easy. Research to find out which method is best for you. However, make sure that whatever system you use is secure. You don’t want either your information or your customer’s information to be hacked or taken advantage of.
It will be very tough for a younger person to gain credibility when it comes to dealing with potential customers willing to pay big money for your services or product. It would be best to learn your trade or product extremely well . At first, the new entrepreneur will have to reduce his/her prices, and perhaps even give some stuff away as a form of advertising. You must also be patient, it takes a while for a business to become successful.
Manage your time. Real time is hard to come by and it’s easy to get interrupted and lose focus on the task at hand. Set aside blocks of time during the week to catch up and consider which tasks can be delegated to be most effective. For example, administrative tasks with no immediate deadlines can be delegated or scheduled at times outside of peak hours. It can be difficult to find the time, but it’s important to schedule time to make sure you are working on your business in addition to in your business.
Promote a positive work environment and communicate. Surround yourself with good people, and take the time to engage and build a rapport with your team. Have established standards and clearly communicate your company’s vision through goals and objectives that help empower your staff. A simple tip – set up a standing meeting for coffee or lunch with individual employees. It seems simple, however, it’s often times the simple things that presents opportunities to engage with your team –to find out where things are at, what’s on their mind and keep aware of any issues. This also provides an informal surrounding that makes it comfortable for them to open up and share. When you and your employees are all committed and focused on the target, you have a higher probability of achieving it.
I need funds for state filing and office equipment. I am also a paraplegic so my mobility is very limited but a home-based business would be ideal for me. Does anyone have any specific suggestions for me to raise funds for this. I need about $3500.
Pay attention to all small-business-related regulatory issues. Federal, state, and local government agencies require an array of licenses, registrations, and permits. Obey them or face stiff penalties, including possible closure of your business.
Choose a business structure that makes sense for your ownership arrangement, such as a partnership, if you’re starting your business with one friend. Consult a lawyer about the best structure for your particular circumstances.
The key to being successful is taking calculated risks to help your business grow. A good question to ask is “What’s the downside?” If you can answer this question, then you know what the worst-case scenario is. This knowledge will allow you to take the kinds of calculated risks that can generate tremendous rewards.
How will your product or service generate money? How much money will it generate? How much does it cost to produce your product or service? How do you intend to pay operational costs and employees? These, and others, are critical question you need to answer in planning your small business’ financial future.
Approach friends and relatives. People who know you for a long time are most likely to have faith in your ability and intentions. These are also the people who are likely to stand by you if the going gets tough in the initial stages of your venture or you need to raise more money. However, make it clear the money is intended as risk capital and they might lose it completely or may not be returned in the short term.
Depending on your industy, there’s plenty to consider in location-scouting beyond curb appeal. Look at zoning by-laws, and be sure to note any conditions that could impede your progress (or consider hiring a municipal lawyer). Conduct a traffic analysis to ensure customers can actually get to you. And be sure to consider nearby competition. Would you want to open an electronics shop next door to an Apple Store?
Solve your customers’ problems. The best way to satisfy your customers is not by selling them products or services but by providing solutions to their problems. Understand the difference and market your products and services accordingly.
Hire superstars. If you intend to create a growing business, your number one duty is to assemble a team of superstar employees in your game-breaker positions. Game-breaker positions are key positions, such as the president/CEO (that’s you), the financial person, the sales manager, the marketing manager, the production manager, the office manager, the purchasing agent, the art director, and so on, that will make or break your company.
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If you really want all those things, you need learn to dig deep into what your customers really want and put their needs first. This takes work, and you need to be prepared to dedicate time EVERY week to make it happen.
Another best friend as you’re running your business? Data. Being intimately familiar with how your business is going on a day-to-day basis is crucial to making informed decisions about how to run things. In your Square Dashboard, you can check all your sales data (across all your locations) and see which items are selling the best, which can help you plan your inventory. You can also see how many customers were new versus returning that day. This is all information you can access on the go, which means you can keep track of your business from anywhere.
Now we come to crunch time — assigning specific dollar amounts to your lists. This process is always going to be a best guess, but be realistic and use past experience, research and advice from other entrepreneurs to guide your cost estimates. Organizations such as SCORE and your local Small Business Development Center or Women’s Business Development Center can provide free and valuable advice about how to calculate your start-up costs.
When it comes to taxes, make sure you’re filing everything correctly and on time. The website for Governement of Canada has a section of its website dedicated to a checklist for new small businesses and their fiscal obligations and their implications—it’s a good idea to spend some time there to make sure you’re compliant.
Lack of funds, however, should not deter you from pursuing your entrepreneurial dreams. You just need to have confidence in your idea and a clear vision about how you are going to execute it. Once you have that covered, getting the funds to support your dream may not be as difficult as it seems.