Don’t think you need bankers and investors at the outset. The vast majority of small-business start-ups are bootstrapped (self-financed). Consider your own savings, investments, and salable assets and then talk to your friends and family before you look to outside sources.
Approach friends and relatives. People who know you for a long time are most likely to have faith in your ability and intentions. These are also the people who are likely to stand by you if the going gets tough in the initial stages of your venture or you need to raise more money. However, make it clear the money is intended as risk capital and they might lose it completely or may not be returned in the short term.
To estimate your start-up costs, begin by creating two lists — one of things you’ll treat as expenses, one for your assets. Don’t forget to consider items such as brochures, business cards and website development costs or any security deposits you need to make. Consider whether you need the help of a consultant, tax adviser or lawyer to get started. Next, categorize these items as essential or optional — do you really need to spend money on these before you start making any kind of income?
To succeed in business today, you need to be flexible and have good planning and organizational skills. Many people start a business thinking that they’ll turn on their computers or open their doors and start making money, only to find that making money in a business is much more difficult than they thought. You can avoid this in your business ventures by taking your time and planning out all the necessary steps you need to achieve success.
Evaluate your competition; if their market share or product offering is too strong and stable, then you will have a very hard time breaking into the market. No one will want to buy an equally priced or more expensive version of a perfectly good product or service which already exists.
Know your limits. Understand how much you’re willing to work to keep your company successful and where you’ll likely draw the line. Your willingness and capacity may change over time, such as if you’re emotionally prepared to work every waking hour for the first year you’re in business, but that you expect to take regular vacations once your company is established.
And then there’s email marketing—a proven driver of sales for small businesses. Things like events, promotions, and announcements are ripe for email marketing, as are holidays and changes in the season. If you’re a pie shop, for example, you could send an email letting your customers know about your Thanksgiving offerings. If you’re a cleaning service, you could send a reminder that spring-cleaning time is just around the corner. Always be looking for opportunities to keep your business fresh in people’s minds with strategically timed email campaigns.
If you had the ear of a leading marketing guru, what questions who you ask? We were recently fortunate enough to have this opportunity, as we interviewed Jay Levinson, the noted author of Guerrilla Marketing.
Develop a passion for learning. As your business changes and grows, you need to change and grow along with it — particularly as you transition to manager. The one common denominator you find in all successful business owners is a passion for learning.
Use a little old fashioned networking. Go to conferences, charity galas, meetings with complementary businesses and anywhere where your customers are likely to be highly concentrated. In other words: get out in public and interact with people. Use your friends connections to meet people who may be able to help you. This kind of interaction is very important for starting a business. You can’t exist in a vacuum after all.
Leadership skills are critical to the success of a new venture. Do you have them? Whether or not you think you’re a gifted leader, you should consider putting management theories aside and focus on common sense as you build your business.
Ensure collection methods are in place. Be sure to account for how your business will collect on bills due and outstanding debts to your company. A successful business needs constant cash flow. Being unable to accept customer payments or waiting on those who owe you money will disrupt your business.
The old saying, “Rome was not built in a day,” applies here. Just because you open a business doesn’t mean you’re going to immediately start making money. It takes time to let people know who you are, so stay focused on achieving your short-term goals.
Expenses. These are the costs for operations that occur during the start-up phase. They include tax-deductible costs such as travel, payroll, rent, office supplies, marketing materials, etc. They also include initial organizational costs like legal fees and state incorporation fees. Many (but not all) of these costs are tax deductible, up to $5,000 in the first year of doing business. You can deduct the remaining costs in equal instalments over a period of 180 months (starting with the month in which your business opens).
Stay organized. Organization of your time, employees, finances and inventory is one of the keys to successfully run a small business. Develop a spreadsheet that helps you keep track of all the important details so you don’t have to keep them straight in your head, and make time — at least once a week — to review everything.
Manage your inventory efficiently. Inventory management can make or break a small retail business, so manage it carefully to ensure that you’re maximizing every dollar spent. Invest in small inventory quantities at first and continuously monitor inventory numbers so you know what’s selling and what isn’t. Rotate inventory frequently to remove slow sellers and replace them with new items.
As an entrepreneur or small business owner, you are already successful because you have realized your dream and started your business. Congratulations! Now, how do you take your new business and make it great?
There are countless apps and plug-ins that allow you to connect multiple platforms to enable your different systems to talk to one another. Cloud-based customer relationship management tools like Salesforce.com and Oracle, project management platforms like SmartSheet or 5pm and accounting programs like QuickBooks or FreshBooks make it easy for you to utilize available technology no matter where your office is located or what type of computer your employees are using. (Well, assuming your computer was developed and purchased within the last 5 years.)
Consider using a credit control app. These are apps that help small businesses improve their cash flow through better management of day-to-day cash collection and customer credit control tasks. This would allow you to take-on new customers or monitor existing ones, chasing invoice payment or running cash collection more safely. There are several software providers that can help you with this such as iKMC from where you can also get a free trial.
Depending on the type of business you’re starting, you’ll need several of the following types of insurance: life, disability, partnership, critical illness, key person, property, contents, business interruption, general liability, product liability, or professional liability. If you’re unsure what you need, an insurance broker can help.
Think strategically You started your business with a plan. You need to grow your business with a plan, too. The most effective leaders are those who analyze, plan and look ahead when solving problems and making decisions. Harvard Business Review said a strategic approach to leadership is 10 times more important to being an effective leader than other common traits like communication and skill level. Approaching your daily tasks and long-term goals with strategy and planning will increase your opportunities to achieve success.
Meet with your local Small Business Development Center. SBDC’s provide help during all stages of the business life cycle. They can help you create a stellar business plan to approach a lender with and their counseling is always free.
Shubhomita Bose is a Staff Writer for Small Business Trends. She covers key studies and surveys about the small business market, along with general small business news. She draws on 8 years of experience in copywriting, marketing and communications, having worked extensively on creating content for small and medium sized enterprises.
Utilize your employees. Don’t be afraid to delegate tasks to employees. What you as a small business owner can’t forget is that delegating helps save you time, provides an opportunity for you to focus on your many other tasks and helps to ensure you keep your priorities in order. You can always start with delegating small tasks and increase the level of responsibility over time so that you can build confidence and trust together.
Without a steady stream of customers, you won’t have a business at all. So you need to employ some marketing strategies to get your business on people’s radar. There are many ways to approach marketing, and they run the gamut from grassroots tactics to spendier, more involved campaigns.
Solve your customers’ problems. The best way to satisfy your customers is not by selling them products or services but by providing solutions to their problems. Understand the difference and market your products and services accordingly.
You should also be looking to the future here. Will your payments processing device grow with your business and keep you current with the latest in secure payments technologies? Toward that end, get a reader that can accept EMV chip cards.
2. “Test” for language using this script: “I’m thinking of starting some kind of website around [YOUR IDEA]. When you talk to your friends about it, what do you say? What’s the biggest problem around [YOUR IDEA]?”
It is easy to come up with an idea to start a business, but not so easy to actually launch and build a profitable business. Eighty per cent of businesses fail in the first five years. Before you take the risk of starting a business, make sure:
I am from INDIA now my age is 40 but I want to start a small business but not getting better idea how can I start a business and where I can get better help mean guide line to raise funding from bank and which small business should I can get with small funding.
Leaving customer feedback strictly in the hands of your employees is a dangerous managerial tactic. Employees may benefit from presenting you with skewed information about customer satisfaction or product usefulness, which, in turn, will lead you to make bad managerial decisions for the company as a whole. As such, do not simply accept what your employees tell you about your business without seeing evidence of their claims. It is your company and you have put yourself in a position of risk, so be proactive in overseeing business results.
Use free resources. Your local library contains numerous useful references regarding incorporation, writing business plans, marketing, as well as information specific to your industry. The Small Business Association, Chambers of Commerce, AMEX Small Business website, associations for your industry, associations by ethnicity…all of these offer training, materials, networking and sometimes financing. Another good option is SCORE, a group of retired executives who provide business start-up advice.
Use technology to your advantage Successful big businesses know how to use available technology to increase their productivity and streamline their operations. Doing the same for your small business does not mean you have to spend thousands of dollars on the most high-end equipment available. But you do need to be smart about the technology you choose to implement in your business.
Tell me if this has ever happened to you: You hear about some super successful friend or famous person and you immediately tell yourself that they had some special advantage that let them be successful.
Now that you have a plan, it’s time to put it through the ringer. Though the oft-cited statistic that 80 per cent of businesses fail in their first five years is false – the U.S. Bureau of Labor reports the five-year failure rate is actually around 50 per cent – it’s still a tricky feat to launch a new business.
Whether or not your primary objective in running a business is to earn a lot of money, you must must make enough to keep your company afloat. To be financially sustainable, a small business must take in more revenue than expenditures on basic operating expenses. Even if you’re not practiced and comfortable with business bookkeeping, you can develop basic skills to help you understand what is going on with your business financials.
Know the tax laws. Invest in understanding tax issues that affect your small business. You can avoid trouble and, at the same time, legally slice thousands of dollars off your tax bill if you know the ins and outs of small-business tax law.
Always start small, meaning start online, and only produce what you are sure you can sell. You can always make more if demand increases. Start by marketing yourself on social media, and start a virtual store front on a site like Etsy or eBay.