It’s not up to them to approve of your idea or let you know whether starting a business is right for you. Only YOU can do that. This is very different from what we were taught as kids. Starting in kindergarten, we had to raise our hand. “Mrs. Kundle, can I go to the bathroom?” “Yeah, you can go to the bathroom, Timmy.”
Offer free samples of what you do to the right people, in order to get people saying good things about what you have to offer. Word of mouth (i.e. good PR) is the best way to attract new customers. If you get bad reviews or negative feedback, respond positively and fix the problem. People will be much less judgmental about mistakes if you’re willing to fix them.
And then there’s email marketing—a proven driver of sales for small businesses. Things like events, promotions, and announcements are ripe for email marketing, as are holidays and changes in the season. If you’re a pie shop, for example, you could send an email letting your customers know about your Thanksgiving offerings. If you’re a cleaning service, you could send a reminder that spring-cleaning time is just around the corner. Always be looking for opportunities to keep your business fresh in people’s minds with strategically timed email campaigns.
Use crowd-funding. If you still can’t drum up enough funding, use websites to raise the money you need to start. These funding sources have several benefits: you will not have to pay interest on the money you get (since it is money which is used to provide actual product or services) and it will help you not only gauge interest in what you have to offer but also help you build a customer base. You’ll start business with hundreds or thousands of customers already lined up and ready to tell other people about what you have to offer.
From time to time you will need to hire or fire an employee. Make sure you are aware of all state and federal laws that deal with employment equality and anti-discrimination laws in your area as they pertain to the hiring, firing, disciplining and treatment of employees.
Want to be sure if your business idea is indeed unique? Run a test and find out. A pilot will give you the confidence you need to take your idea to the next level and mitigate risk. You can start on a small scale by giving away some freebies to a few people in your target audience group to see how they respond.
Shubhomita Bose is a Staff Writer for Small Business Trends. She covers key studies and surveys about the small business market, along with general small business news. She draws on 8 years of experience in copywriting, marketing and communications, having worked extensively on creating content for small and medium sized enterprises.
Social media is the best way to promote your business on the cheap. Beyond that, it really depends on what your business is. Roadside advertisements are a great way to attract consumers, but not particularly effective if you are a wholesale company. The first step is to identify your clients, and figure out the best way to reach them, for consumers, the best ways are social media, road side adds, TV commercials, and good customer service has been shown to get more word of mouth. For a wholesale or investment business, the best ways to promote vary greatly, so just identify your clientele and think about how other businesses advertise to them. Also, never be afraid to self promote.
There are many ways for a small business to be successful, from financial return, to work-life balance, to making the world a better place. To run a successful small business, first develop a clear idea of what success looks like to you. As you work out the mechanics of running your company, keep this vision in mind and make choices that will advance you along this path.
When hiring, make sure you have an in depth review and interview of the worker. Make sure you get their real information, passports, ID, former work, license and many others that they are truly honest and they are dependable.
Social media is another low-cost way to market your business. At the very least, you should get your Twitter, Facebook, and Instagram accounts up and running, and make sure that you’re posting at least a couple of times a week. You can post things like announcements for events and sales, pictures of the products you’re offering, or even fun things like famous quotes that relate to your business. Be sure to use hashtags and tag appropriate people in your posts, which increases the likelihood of getting more shares and likes. If you’re feeling stuck, Twitter, Facebook, and Instagram all have guides on how to use their platforms to market your business.
What do some entrepreneurs do differently that enables them to achieve almost mythical business success? This month we look at the characteristics that separate successful entrepreneurs from their peers.
Expenses. These are the costs for operations that occur during the start-up phase. They include tax-deductible costs such as travel, payroll, rent, office supplies, marketing materials, etc. They also include initial organizational costs like legal fees and state incorporation fees. Many (but not all) of these costs are tax deductible, up to $5,000 in the first year of doing business. You can deduct the remaining costs in equal instalments over a period of 180 months (starting with the month in which your business opens).
Have a website. The world has moved online. Any business that wants to survive the next ten years is going to have a website. People will use it to contact you, find your location, learn your operating hours, ask you questions, make suggestions, and maybe even buy your products or services. In having a website and services which are available over the internet, you will be able to expand your service area out across your region or even the world.
Stop worrying about stuff that doesn’t matter. So many people think PASSION is the key to business success. That if you just care enough the rest will take care of itself. First, any successful person that says this doesn’t take into account the PASSIONATE people that failed. Second, passion is just where we need to start. To truly succeed in business we need SYSTEMS. Three, specifically:
It should be as easy as possible for you and your staff to ring up customers. That means you should be accepting credit cards. Why? For starters, statistics show that people are using cash less and less. So sending people to the nearest ATM if they don’t have enough cash on hand is not the best customer experience. Plus, accepting credit cards can help you make more sales and improve your cash flow.
Sorry, but yes, there’s more paperwork. Figure out whether you want to incorporate federally, which costs $200 for online filing or $250 for paper filing. Then, determine which permits and licences are legally required for you to get started by using a tool like BizPal.
Try to find the reason that your income has slowed and act accordingly. Look at your audience and situations. For example, ice cream won’t sell as well in the winter as it will in the summer. To circumvent this, you could serve something else that would do better in the winter, such as hot chocolate.
To figure out which area to prioritize first, think about the day-to-day tasks that eat up the most time. Is it ordering inventory? Managing your employees’ schedules? Setting appointments? Running payroll? If you find yourself spending more time than you’d like on any of these things, it’s time to search for some technology to help.
Playworks is a nonprofit that leverages the power of play to transform children’s social and emotional health. During the 2017-2018 school year, Playworks will ensure that 1 million children from over 2,000 schools experience safe and healthy play every day.
Network as much as possible. Gain the support of other local small businesses by networking with other small business owners. Join small business associations and participate in community events to raise awareness of your business. Participate in community functions so potential clients will be aware of the services you offer.
What’s in a name? Quite a lot, actually. Would Google have become the world’s most ubiquitous search engine by its original name, BackRub? When brainstorming, consider what sort of associations your business name evokes. Is it catchy, unique and memorable? Does it cast your company in the right light? You can make sure your name isn’t taken by creating a Nuans report.
Being a small business owner comes with challenges unique to the size and function of the business. The small business owner has to handle all the challenges of selling, delivering, financing, managing and growing the business with little or no staff, while trying to make it a success. The most important of all is to retain the interest of all stakeholders like customers, vendors and team to build momentum in a short span of time. Running a small business can be hugely rewarding both personally and financially.
You do not necessarily need a full-time employee to handle financial responsibilities. For example, if you have a solid grasp on your inventory flow and cash flow management, you may only need a CPA when tax time comes around.