Credit cards and debit cards are generally the most secure forms of payments, but accepting them requires your to take on additional fees paid to various credit card companies which, depending on the size and complexity of your business, may not be worthwhile.
Here, it useful to ask questions of your service or product. For example, you may want to ask questions like, does my product/service appeal to younger or older people? Is my product/service affordable for lower-income consumers or is it a high-end purchase? Does my product/service appeal to people in specific environments? You won’t be selling many snow tires in Hawaii or beach towels in Alaska, so be realistic about the appeal of your product.
What’s in a name? Quite a lot, actually. Would Google have become the world’s most ubiquitous search engine by its original name, BackRub? When brainstorming, consider what sort of associations your business name evokes. Is it catchy, unique and memorable? Does it cast your company in the right light? You can make sure your name isn’t taken by creating a Nuans report.
Now we come to crunch time — assigning specific dollar amounts to your lists. This process is always going to be a best guess, but be realistic and use past experience, research and advice from other entrepreneurs to guide your cost estimates. Organizations such as SCORE and your local Small Business Development Center or Women’s Business Development Center can provide free and valuable advice about how to calculate your start-up costs.
To estimate your start-up costs, begin by creating two lists — one of things you’ll treat as expenses, one for your assets. Don’t forget to consider items such as brochures, business cards and website development costs or any security deposits you need to make. Consider whether you need the help of a consultant, tax adviser or lawyer to get started. Next, categorize these items as essential or optional — do you really need to spend money on these before you start making any kind of income?
Unless you’re running a solo business from a home computer you already own, it’s likely that you’ll need some financing to start your business as well as periodic infusions during slow periods or when your company is growing.
If invoicing is a constant hassle (a common gripe among many business owners), get set up with Square Invoices, which lets you easily send and track digital invoices right from your Dashboard. (Which means no more stacks of paper to sift through.)
All you really need is permission from your parents — and a good attitude. Some cities require a special license to sell items inside the city limits, so ask your parents if your city enforces that rule. Then you’re pretty much set to start your business!
Always be looking for ways to improve your business and to make it stand out from the competition. Recognize that you don’t know everything and be open to new ideas and new approaches to your business. (For related reading, see: How do I determine my company’s competitive advantage?)
Put your idea into writing. It is important to take the ideas in your head and get them down on paper. Most successful businesses offer a new product or service or fill an existing niche in the market. Whatever your reasons may be for starting a small business, make sure to clearly and concisely put them in writing.
Seek venture capitalists or angel investors. Angels are high net worth individuals and venture capitalists are companies. Both fund a promising high risk venture for a stake (partnership) and often bring experience, management expertise and contacts to the table. They usually work through a network or association.
Be realistic with your growth potential. Keep in mind that growing your business requires a growth in investment capital as well. Projecting too much growth in too short a time period can quickly deter potential investors.
Luckily, if you sell with Square, we have a bounty of sophisticated tools to help you streamline your operations. If inventory is a problem, for example, you can set up inventory alerts in your Square Dashboard to be notified when things are running low. You can also hook up your Square account to a variety of inventory management tools in Square App Marketplace.
Depending on your industy, there’s plenty to consider in location-scouting beyond curb appeal. Look at zoning by-laws, and be sure to note any conditions that could impede your progress (or consider hiring a municipal lawyer). Conduct a traffic analysis to ensure customers can actually get to you. And be sure to consider nearby competition. Would you want to open an electronics shop next door to an Apple Store?
Running your own business is a stressful but good career and life choice. It demands your time and focus. Start by expecting to live your work until it is established, so it can get off the ground. There are many different opinions about how to start a business. Below are some basic ideas and guidelines to get you started.
Don’t go it alone. Tap into resources, such as small-business peers, mentors, and trade associations, that can help take some of the energy-draining trial and error out of starting and running your business.
If you are planning to get into a completely new business, it would really help if you got a second opinion from someone who knows the market and the challenges involved. A business idea that looks good on paper may not be that attractive when you actually get into it. An expert’s opinion may help you look at things from a different perspective and gain more knowledge that you may lack.
Pick your niche. Take stock of your skills, interests, and employment history to select the business best suited to you. Choosing a niche that you can be passionate about will help improve your chances of succeeding. Remember: Many small-business owners succeed in businesses that are hardly unique or innovative.
Manage your time. Real time is hard to come by and it’s easy to get interrupted and lose focus on the task at hand. Set aside blocks of time during the week to catch up and consider which tasks can be delegated to be most effective. For example, administrative tasks with no immediate deadlines can be delegated or scheduled at times outside of peak hours. It can be difficult to find the time, but it’s important to schedule time to make sure you are working on your business in addition to in your business.
Very informative post. Even having a huge capital upfront to start a business does not guarantee the success of that business. So these are great tips to start with nothing and step by step make things happen. Thanks for sharing.
You do not necessarily need a full-time employee to handle financial responsibilities. For example, if you have a solid grasp on your inventory flow and cash flow management, you may only need a CPA when tax time comes around.
Get an office. You will need a space from which to run your business. This can be a home office if you require little space and will not have employees, or it can require an entire workshop or warehouse. Look at renting in a low cost neighborhood or business incubators instead of a fancy address. Some universities make space available at a low rent for new business ventures based on an innovative scientific idea. It depends on what you will be doing and how big you intend your business to be. Make sure the space is coded and legal for how you intend to use it and within your budget.
Evaluate your competition; if their market share or product offering is too strong and stable, then you will have a very hard time breaking into the market. No one will want to buy an equally priced or more expensive version of a perfectly good product or service which already exists.
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Utilize your employees. Don’t be afraid to delegate tasks to employees. What you as a small business owner can’t forget is that delegating helps save you time, provides an opportunity for you to focus on your many other tasks and helps to ensure you keep your priorities in order. You can always start with delegating small tasks and increase the level of responsibility over time so that you can build confidence and trust together.
Pay attention to all small-business-related regulatory issues. Federal, state, and local government agencies require an array of licenses, registrations, and permits. Obey them or face stiff penalties, including possible closure of your business.
Expenses. These are the costs for operations that occur during the start-up phase. They include tax-deductible costs such as travel, payroll, rent, office supplies, marketing materials, etc. They also include initial organizational costs like legal fees and state incorporation fees. Many (but not all) of these costs are tax deductible, up to $5,000 in the first year of doing business. You can deduct the remaining costs in equal instalments over a period of 180 months (starting with the month in which your business opens).
Large businesses can afford to be unresponsive and lose a handful of customers from time to time. Small businesses cannot. As a small business owner, it is up to you to make yourself and your company accessible to potential clients and your customer base. This may require you to make your personal cell phone number or email address accessible to clients as you attempt to grow your business.
You’ll also want a payments device that can accept mobile payments like Apple Pay, which is ultimately where everything is headed. Contactless (NFC) payments like Apple Pay are by far the best customer experience. They’re convenient, secure, and fast, so you can check people out in seconds. Having the latest and greatest payments processing technology allows you to securely accept any form of payment that comes across your counter.
Without a steady stream of customers, you won’t have a business at all. So you need to employ some marketing strategies to get your business on people’s radar. There are many ways to approach marketing, and they run the gamut from grassroots tactics to spendier, more involved campaigns.
As an entrepreneur or small business owner, you are already successful because you have realized your dream and started your business. Congratulations! Now, how do you take your new business and make it great?
Delegate responsibilities. You can’t do everything yourself, so delegate the various jobs and responsibilities to qualified employees. Small businesses often require employees to take on many tasks and responsibilities that may not fall firmly in their areas of expertise.
And lastly, you should keep a cash flow statement, which highlights how much money has moved in and out of your business in a given period of time. It, too, is made up of three sections: cash flow from operations, investing, and financing.
If you really want all those things, you need learn to dig deep into what your customers really want and put their needs first. This takes work, and you need to be prepared to dedicate time EVERY week to make it happen.
To run a business smoothly, you need a solid foundation. First and foremost, that means you have a business plan in place that serves as a blueprint for both you and any potential investors you may want to tap for financing. If you don’t have a business plan, it’s time to get cracking. We have a detailed description of how to write a business plan in our guide “How to Start a Business,” but at a high level, the sections to include are an executive summary, a business description, market analysis, competitive analysis, service and product line, operations and management, and financial considerations. With a plan in place, running your business from day to day is a whole lot easier and less scattered.
Don’t think you need bankers and investors at the outset. The vast majority of small-business start-ups are bootstrapped (self-financed). Consider your own savings, investments, and salable assets and then talk to your friends and family before you look to outside sources.
A sounding board, a trusted resource. Someone who can listen – and challenge you to new levels. Mentors offer untold value to new entrepreneurs; in this article Reg Pirie explains why you need them, and how to find them.
Recognize that getting your business off the ground will take time. Most businesses don’t become profitable right away, so plan for that in your personal life too. You will be making sacrifices to be your own boss.
I need funds for state filing and office equipment. I am also a paraplegic so my mobility is very limited but a home-based business would be ideal for me. Does anyone have any specific suggestions for me to raise funds for this. I need about $3500.
Your Square Dashboard also has your historical sales information. This is particularly helpful when it comes to future planning. You can look at how business went last December, for example, to be strategic about what you want to do this December. You could re-up on your best-selling items from previous years, or spot trends in your peak sales times to be smart about planning your hours and staffing. Read our post on 5 Ways Square Analytics Can Help You Run Your Business to see what other insights you can glean.