When starting a business, there are important differences between starting from scratch, buying a privately owned business and buying a franchise. To know what steps you need to take be sure to read these articles:
With over 85,000 Twitter followers and a book that hit the bestseller list as it came off the presses, you will want to hear what Scott Stratten has to say about how small businesses can use social media and unmarketing.
The lead-up to starting a business is hard work, but after you open your doors, your work has just begun. In many cases, you have to put in more time than you would if you were working for someone else, which may mean spending less time with family and friends to be successful.
Want to be sure if your business idea is indeed unique? Run a test and find out. A pilot will give you the confidence you need to take your idea to the next level and mitigate risk. You can start on a small scale by giving away some freebies to a few people in your target audience group to see how they respond.
Advertise in a way that catches customers attention at a minimum and hopefully goes beyond to capture their imagination. Be creative and appeal to the right aspects of the customers you want to use your business.
I am from INDIA now my age is 40 but I want to start a small business but not getting better idea how can I start a business and where I can get better help mean guide line to raise funding from bank and which small business should I can get with small funding.
Pick your niche. Take stock of your skills, interests, and employment history to select the business best suited to you. Choosing a niche that you can be passionate about will help improve your chances of succeeding. Remember: Many small-business owners succeed in businesses that are hardly unique or innovative.
As an entrepreneur or small business owner, you are already successful because you have realized your dream and started your business. Congratulations! Now, how do you take your new business and make it great?
Assess your own capacity for financial risk. There aren’t any right or wrong answers as to the right amount of capital to put up, but you’ll be well-positioned if you have a clear sense of how much you’re willing to invest, and of how you’ll regroup financially if things don’t go as planned.
The key to being successful is taking calculated risks to help your business grow. A good question to ask is “What’s the downside?” If you can answer this question, then you know what the worst-case scenario is. This knowledge will allow you to take the kinds of calculated risks that can generate tremendous rewards.
Here, it useful to ask questions of your service or product. For example, you may want to ask questions like, does my product/service appeal to younger or older people? Is my product/service affordable for lower-income consumers or is it a high-end purchase? Does my product/service appeal to people in specific environments? You won’t be selling many snow tires in Hawaii or beach towels in Alaska, so be realistic about the appeal of your product.
If you find that you’re unable to keep up with day-to-day operations, it’s time to bring on employees. You can find good candidates through referrals, job posting sites, or local institutions like colleges and universities. When you bring someone on board, make sure you comply with relevant employment and labour laws.
Put your idea into writing. It is important to take the ideas in your head and get them down on paper. Most successful businesses offer a new product or service or fill an existing niche in the market. Whatever your reasons may be for starting a small business, make sure to clearly and concisely put them in writing.
To manage accounting, make a budget and a long-term financial plan that you can stick to. You should also run regular reports that detail your income, balance, and cash flow. It may make sense to consult with a professional accountant.
Now we come to crunch time — assigning specific dollar amounts to your lists. This process is always going to be a best guess, but be realistic and use past experience, research and advice from other entrepreneurs to guide your cost estimates. Organizations such as SCORE and your local Small Business Development Center or Women’s Business Development Center can provide free and valuable advice about how to calculate your start-up costs.
Identify your customer base. In your business plan, you need to identify who you think will buy your product or service. Why would these individuals need or want your product or service? The answer to these questions should help to determine all other aspects of your business’ operations.
“If you’re going to make serious money, a corporation gives you real tax advantages,” said Consulting Canada CEO Barry Sharp. “If you’re providing a product or service that has a significant liability risk, I’d be incorporated.”
Also, when delegating responsibilities, make sure you are assigning oversight of a specific function to a qualified individual. For example, you would not want an accountant representing you in a legal matter or a lawyer balancing your financial books. Thinking of your business functions in this way should also help you identify your needs when you are in the process of hiring employees.
Purchase equipment. Purchase all of the things you need to start work. This can mean mechanical equipment, computers, telephone, or craft supplies. It all depends on what you are doing. Try to purchase from business supply companies as they will have significant discounts. If you are short of capital, lease or rent is an attractive option too, so as not to block your funds.
Now on to accounting reports. At a minimum, there are three key reports you should be keeping. The first is your income statement, which details how much money your business has made or lost over a period of time. It generally has three parts: total revenue, total expenses, and net income. The hope is that revenue is greater than expenses, resulting in a positive net income.
Be involved. Once you have decided who should be responsible for the duties in your business, you need to remain involved to make sure all of your employees are following through with the tasks that have been assigned to them. Also, you need to be responsive to the needs of your customers. Make sure you are aware of customer needs and feedback and don’t back away from engaging with your customer base, even if that duty has been assigned to an employee.
Depending on your industy, there’s plenty to consider in location-scouting beyond curb appeal. Look at zoning by-laws, and be sure to note any conditions that could impede your progress (or consider hiring a municipal lawyer). Conduct a traffic analysis to ensure customers can actually get to you. And be sure to consider nearby competition. Would you want to open an electronics shop next door to an Apple Store?
Certify employees. Employ individuals with certification in your business’ field, like certified public accounting or electrical repair technician. Having certifications for all employees will ensure that your employees are skilled at the highest level and will increase your client’s confidence in your business.
You will want to be sure that you are using marketing which is appropriate to the type of people you expect to be interested in your product or services. There is little point in using social media to, for example, advertise a 55+ only cruise line. Meanwhile, if you’re advertising for your new dance club, a printed newspaper is probably not going to be your best bet. There is also no point in advertising a business only available in Chicago to people in Seattle, so consider physical location as well.
For small business owners, there are two different categories of time – clock time and real time. Sometimes it feels like there is not enough real time to get things done and effectively manage a business. The truth is for small business owners, time is irrelevant. It’s all about doing what you need to and when you need to in order to meet the needs of the current project, product or customer.
To estimate your start-up costs, begin by creating two lists — one of things you’ll treat as expenses, one for your assets. Don’t forget to consider items such as brochures, business cards and website development costs or any security deposits you need to make. Consider whether you need the help of a consultant, tax adviser or lawyer to get started. Next, categorize these items as essential or optional — do you really need to spend money on these before you start making any kind of income?
Stop worrying about stuff that doesn’t matter. So many people think PASSION is the key to business success. That if you just care enough the rest will take care of itself. First, any successful person that says this doesn’t take into account the PASSIONATE people that failed. Second, passion is just where we need to start. To truly succeed in business we need SYSTEMS. Three, specifically:
From managing to marketing and everything in between, the world of small business can be both exciting and overwhelming. It’s a place where no two workdays are exactly the same and where unpredictable things happen. If you’re thinking about starting (or you already run and manage) your own business, check out the following list of tips to improve your chances of success.
Even if you’ve hired excellent people, you have to know how to manage them. Effective management is one of the most important skills for a small business owner. It’s a skill to be honed throughout a lifetime, but if you’re new at this, there are tons of resources out there to help you—from online classes (check places like Coursera for free online courses) to books (there are countless titles to choose from) and articles like this one from the Harvard Business Review. To get you started, we also have an article outlining 5 Management Skills to Help You Become an Effective Leader and a guide on How to Motivate Your Employees.
Recognize that getting your business off the ground will take time. Most businesses don’t become profitable right away, so plan for that in your personal life too. You will be making sacrifices to be your own boss.
To run a business smoothly, you need a solid foundation. First and foremost, that means you have a business plan in place that serves as a blueprint for both you and any potential investors you may want to tap for financing. If you don’t have a business plan, it’s time to get cracking. We have a detailed description of how to write a business plan in our guide “How to Start a Business,” but at a high level, the sections to include are an executive summary, a business description, market analysis, competitive analysis, service and product line, operations and management, and financial considerations. With a plan in place, running your business from day to day is a whole lot easier and less scattered.
Know which hats you wear best. In the early months and years of your business, you’ll have to acquire many skills. Gain the background you need to oversee all the facets of your business, but also determine what tasks you should outsource or hire employees to manage.
Report. No matter which source you raise funds from, be sure to provide key operating, strategic and accounting information to your financiers periodically, usually twice a year. It’s a good idea to hold a board meeting if everyone can physically attend. If not, do it via teleconference.
Celebrate milestones Everyone deserves a win. So when you get one, acknowledge it! Don’t become so busy and focused on results that you forget to stop celebrate when you have achieved those results or reached a milestone along the way. Even a small success deserves recognition. This positive thinking will generate more enthusiasm from you and your employees, inspiring more enthusiasm on the next project and leading to even more successes.
Be sure it’s unique. Whatever your idea is, be sure it’s as unique as possible. This will help you eliminate or significantly combat competition, which will make your business more successful. Simply putting a small spin on a currently existing product (making blue Red vines or something like that) is not usually enough to build a business on, so push the envelope!
Who am I? I’m New York Times bestselling author Ramit Sethi, and I’ve created more than 15 products that generate tens of millions of dollars a year. I’ve helped tens of thousands of students build businesses so profitable they can leave their full time job.