And lastly, you should keep a cash flow statement, which highlights how much money has moved in and out of your business in a given period of time. It, too, is made up of three sections: cash flow from operations, investing, and financing.
Whether or not your primary objective in running a business is to earn a lot of money, you must must make enough to keep your company afloat. To be financially sustainable, a small business must take in more revenue than expenditures on basic operating expenses. Even if you’re not practiced and comfortable with business bookkeeping, you can develop basic skills to help you understand what is going on with your business financials.
Determine your cost of operation. You will need a solid business plan to present to any investors and the best place to start would be with determining your basic cost of operations. This will outline and help you determine how much money is needed to produce the product or offer the service you intend to offer or produce. It includes production costs, shipping, taxes, worker’s wages, rent for workspace, etc. [1]

Keep costs low As a startup or small business, you know the importance of spending less to earn more. Big businesses operate on this same philosophy. While big businesses are often able to leverage buying power to reduce expenses, there are many no- or low-cost resources small businesses can take advantage of.
If you are a retail operation, consider using a tablet with an app-based credit card processor like Square or Intuit GoPayment Reader instead of a bulky point-of-sale system at each register. You can synch your transaction data to your accounting software and utilize the tablets for other purposes as well.
Sorry, but yes, there’s more paperwork. Figure out whether you want to incorporate federally, which costs $200 for online filing or $250 for paper filing. Then, determine which permits and licences are legally required for you to get started by using a tool like BizPal.
For small business owners, there are two different categories of time – clock time and real time. Sometimes it feels like there is not enough real time to get things done and effectively manage a business. The truth is for small business owners, time is irrelevant.  It’s all about doing what you need to and when you need to in order to meet the needs of the current project, product or customer.
Now we come to crunch time — assigning specific dollar amounts to your lists. This process is always going to be a best guess, but be realistic and use past experience, research and advice from other entrepreneurs to guide your cost estimates. Organizations such as SCORE and your local Small Business Development Center or Women’s Business Development Center can provide free and valuable advice about how to calculate your start-up costs.
Manage your inventory efficiently. Inventory management can make or break a small retail business, so manage it carefully to ensure that you’re maximizing every dollar spent. Invest in small inventory quantities at first and continuously monitor inventory numbers so you know what’s selling and what isn’t. Rotate inventory frequently to remove slow sellers and replace them with new items.[10][11]
To estimate your start-up costs, begin by creating two lists — one of things you’ll treat as expenses, one for your assets. Don’t forget to consider items such as brochures, business cards and website development costs or any security deposits you need to make. Consider whether you need the help of a consultant, tax adviser or lawyer to get started. Next, categorize these items as essential or optional — do you really need to spend money on these before you start making any kind of income?
Being a small business owner comes with challenges unique to the size and function of the business. The small business owner has to handle all the challenges of selling, delivering, financing, managing and growing the business with little or no staff, while trying to make it a success. The most important of all is to retain the interest of all stakeholders like customers, vendors and team to build momentum in a short span of time. Running a small business can be hugely rewarding both personally and financially.
Make your bank work for you. Run your small business with financial efficiency by exploring all the options that banks offer small business owners and choosing the right bank for your business’ financial plan. Many financial institutions offer accounts with low fees, loans with discounted rates or free direct deposit programs for small business account holders. Banking with the institution that gives you the best deals will help you stretch every dollar.
Start by setting up the main accounts to monitor. Separate your assets, liabilities, expenses, and equity. Assets are your cash on hand, inventory, accounts receivable, checking account, and savings account. Liabilities are your credit card and accounts payable (what you owe), then there are your general business expenses.
Similarly, if you decide to establish social media profiles on Facebook, Twitter, Instagram, Pinterest, etc., make sure you are ready to make the commitment to the relationship. It is not enough to simply create a profile and post a picture every now and then. Your social media profile information needs to be accurate, your posts need to be consistent and you need to participate in the conversations with your audiences. A strong online presence helps encourage customers to do business with you in person.
Large businesses can afford to be unresponsive and lose a handful of customers from time to time. Small businesses cannot. As a small business owner, it is up to you to make yourself and your company accessible to potential clients and your customer base. This may require you to make your personal cell phone number or email address accessible to clients as you attempt to grow your business.
Tell me if this has ever happened to you: You hear about some super successful friend or famous person and you immediately tell yourself that they had some special advantage that let them be successful.
If invoicing is a constant hassle (a common gripe among many business owners), get set up with Square Invoices, which lets you easily send and track digital invoices right from your Dashboard. (Which means no more stacks of paper to sift through.)
Create a records system. From doing taxes to figuring out why you’re mysteriously missing $2,000 to searching through customer records to find out if Mrs. Jones did in fact pay her bill, you’re going to want a good records system to help your business run smoothly and efficiently. Invest in file cabinets, labels and digital records software to keep you organized and on top of things.
And then there’s email marketing—a proven driver of sales for small businesses. Things like events, promotions, and announcements are ripe for email marketing, as are holidays and changes in the season. If you’re a pie shop, for example, you could send an email letting your customers know about your Thanksgiving offerings. If you’re a cleaning service, you could send a reminder that spring-cleaning time is just around the corner. Always be looking for opportunities to keep your business fresh in people’s minds with strategically timed email campaigns.
It can also be useful to include questions in drafts of your business plan. Identifying what you don’t know is as helpful as listing things you are sure about. You do not want to present a business plan with unanswered questions to potential investors, but laying out relevant questions in your initial drafts will help you identify questions that require answering in your final business plan.
Set up an online system. If you plan to have products for sale online you will need to make sure to set up an accord online payment system. Services like PayPal make this incredibly easy. Research to find out which method is best for you. However, make sure that whatever system you use is secure. You don’t want either your information or your customer’s information to be hacked or taken advantage of.
Now on to accounting reports. At a minimum, there are three key reports you should be keeping. The first is your income statement, which details how much money your business has made or lost over a period of time. It generally has three parts: total revenue, total expenses, and net income. The hope is that revenue is greater than expenses, resulting in a positive net income.
Make scheduling appointments easy for your customers with our Square App Marketplace partners. The Square App Marketplace offers a number of online booking systems that fully integrate with Square Point of Sale. Here are some helpful online booking systems that will increase efficiency for your business.
The good news is that as a small business, there’s a bunch you can write off on your taxes—potentially things like your vehicle, office space, or even equipment. Work with an accountant to determine what you can write off, and make sure you’re keeping any necessary receipts or documentation throughout the year. It could save you a lot of money come tax time.
Certify employees. Employ individuals with certification in your business’ field, like certified public accounting or electrical repair technician. Having certifications for all employees will ensure that your employees are skilled at the highest level and will increase your client’s confidence in your business.[13]
There is no formal education required to start your own business. Many successful business owners created their companies when they had little or no formal education. There is still value in formal education and, in addition to business classes, many schools now offer courses on innovation and entrepreneurship.
2. “Test” for language using this script: “I’m thinking of starting some kind of website around [YOUR IDEA]. When you talk to your friends about it, what do you say? What’s the biggest problem around [YOUR IDEA]?”
It will be very tough for a younger person to gain credibility when it comes to dealing with potential customers willing to pay big money for your services or product. It would be best to learn your trade or product extremely well . At first, the new entrepreneur will have to reduce his/her prices, and perhaps even give some stuff away as a form of advertising. You must also be patient, it takes a while for a business to become successful.
You will, of course, need to spend extra hours and work harder. But the transition from being an employee to a business owner will be far smoother as you won’t have additional expenses to worry about.
Expenses. These are the costs for operations that occur during the start-up phase. They include tax-deductible costs such as travel, payroll, rent, office supplies, marketing materials, etc. They also include initial organizational costs like legal fees and state incorporation fees. Many (but not all) of these costs are tax deductible, up to $5,000 in the first year of doing business. You can deduct the remaining costs in equal instalments over a period of 180 months (starting with the month in which your business opens).
Delivering what you promise begins with how you tailor your approach to sales. If you or your sales team is offering or promising too much, your customers will be understandably disappointed when they receive or use your product or service, leading to negative reviews and bad word-of-mouth about your business. Remember, good sales tactics should be centered around identifying and understanding your customer’s needs and making them see the realized benefits that your product has, not lying to your customers and clients about the potential of your product.
I am from INDIA now my age is 40 but I want to start a small business but not getting better idea how can I start a business and where I can get better help mean guide line to raise funding from bank and which small business should I can get with small funding.
It’s not up to them to approve of your idea or let you know whether starting a business is right for you. Only YOU can do that. This is very different from what we were taught as kids. Starting in kindergarten, we had to raise our hand. “Mrs. Kundle, can I go to the bathroom?” “Yeah, you can go to the bathroom, Timmy.”
But most importantly, it helps you start to contextualize your ideas by how they will play in the real world. Not how you HOPE they will work out or not by what you’re the most excited about — but by what has the best chance of working.
Communicate clearly with your loved ones about how your business will affect your home life. Understand their level of tolerance and understanding, and enlist extra help, if necessary, such as child care for your family, or additional employees for your business.
Even if you’ve hired excellent people, you have to know how to manage them. Effective management is one of the most important skills for a small business owner. It’s a skill to be honed throughout a lifetime, but if you’re new at this, there are tons of resources out there to help you—from online classes (check places like Coursera for free online courses) to books (there are countless titles to choose from) and articles like this one from the Harvard Business Review. To get you started, we also have an article outlining 5 Management Skills to Help You Become an Effective Leader and a guide on How to Motivate Your Employees.
Choose a business structure that makes sense for your ownership arrangement, such as a partnership, if you’re starting your business with one friend. Consult a lawyer about the best structure for your particular circumstances.
There are countless apps and plug-ins that allow you to connect multiple platforms to enable your different systems to talk to one another. Cloud-based customer relationship management tools like Salesforce.com and Oracle, project management platforms like SmartSheet or 5pm and accounting programs like QuickBooks or FreshBooks make it easy for you to utilize available technology no matter where your office is located or what type of computer your employees are using. (Well, assuming your computer was developed and purchased within the last 5 years.)
Secure a loan or other type of investment. Successful businesses need capital to get off their feet. Be sure that you have arranged and secured enough fiscal backing to cover all of your small business’ operating, production, and marketing costs until your business is in a position to generate and operate on its own profits.[6]
As an entrepreneur or small business owner, you are already successful because you have realized your dream and started your business. Congratulations! Now, how do you take your new business and make it great?
Español: dirigir una pequeña empresa, Deutsch: Ein kleines Unternehmen führen, Italiano: Gestire una Piccola Impresa, Français: gérer une petite entreprise, 中文: 经营小本生意, Português: Abrir Um Negócio Próprio, Русский: управлять малым бизнесом, Tiếng Việt: Vận hành Doanh nghiệp Nhỏ, العربية: إدارة مشروعك الصغير, 한국어: 작은 회사를 경영하는 법, Nederlands: Een klein bedrijf runnen
Want to be sure if your business idea is indeed unique? Run a test and find out. A pilot will give you the confidence you need to take your idea to the next level and mitigate risk. You can start on a small scale by giving away some freebies to a few people in your target audience group to see how they respond.
If you really want all those things, you need learn to dig deep into what your customers really want and put their needs first. This takes work, and you need to be prepared to dedicate time EVERY week to make it happen.
Realize that not everyone is cut out to be a small-business owner. Take the time to explore whether you’re compatible with running your own business. Some people are happier (and better off financially) on the other end of a paycheck.
Think about who is most likely to buy your product and why they would buy it. For example, if you are selling dentures, it makes little sense to include younger people in your marketing considerations.
Capital Expenditures. Also known as capital expenses, these are the one-time costs of buying assets such as inventory, property, vehicles or equipment as well as making upfront payments for security deposits. These start-up assets don’t usually qualify for deduction, but some can be written off through depreciation at tax time.
You should also be looking to the future here. Will your payments processing device grow with your business and keep you current with the latest in secure payments technologies? Toward that end, get a reader that can accept EMV chip cards.
As an entrepreneur, there’s a tendency to want to do everything yourself. But if you’re finding yourself unable to keep up, it’s time to bring in some help. Hiring employees is not something to take lightly. In fact, many great leaders cite smart hiring as the key to their success. And as you grow, it becomes more and more important. With the right people in place, you’re able to scale. With the wrong people, you get stuck in your tracks. To make sure you’re being as strategic as possible when building your team, read our tips on how to hire great employees.